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Copyright 2006
Cornell University.
All rights reserved.

 

References

Burns, L. D. & Bryant, N. O. (2002). The business of fashion: designing, manufacturing and marketing (2nd ed.). New York: Fairchild.

Frings, G. S. (2005). Fashion: from concept to consumer (8th ed.). Upper Saddle River, NJ: Pearson-Prentice Hall.

Glock, R. E. & Kunz, G. I. (2000). Apparel manufacturing: sewn product analysis (3rd ed.). Upper Saddle River, NJ: Prentice Hall.

Kotler, P. (1997). Marketing management: Analysis, planning, implementation, and control (9th ed.). Upper Saddle River, NJ: Prentice Hall.

Stern, L. W. & El-Ansary, A. I. (1996). Marketing channels (5th Ed.). Upper Saddle River, NJ: Prentice Hall.



 

 

 

 
   
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