Business customers

Some businesses focus on business customers rather than on individual consumers. Corporate apparel sales are one example. Businesses purchase apparel that is uniform in style and color for retail and service companies such as McDonalds, your local hardware store, or delivery services. The apparel signifies corporate ownership as well as the company's dress code. Another purpose for corporate purchases is for promotion. Caps and shirts with corporate logos can be given away to create positive impressions and promote the business.

The large quantity of orders from businesses is a major advantage of targeting business customers. In contrast to a consumer's order of one unit, business customers often order dozens or 100's. The style simplicity and lack of special fitting requirements of much corporate sale apparel also make business customers easy to satisfy. Start with local businesses as you build your product line and production capacity.

Other specialty markets can also be investigated, such as costume shops for theater, Halloween, or Mardi Gras and clothing for the physically challenged. Providing services such as alterations and transformations of favorite clothing into new products can also provide a profitable business niche. Positioning your products in the right wholesale or retail market is vital to increasing product awareness and getting the product to your customer.