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Copyright 2006 Cornell University,
All rights reserved.

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the business plan, forms of business ownership, funding

Product Development
product concept, ideation, prototypes, commercialization

Life Cycle:
Product market positioning, branding, line extensions
Business introduction, growth, maturity of business



Sourcing Materials
charateristics, purchasing requirements, full-package purchases

mass production and mass customization, outsourcing, fair labor practices

Intellectual Property
trademarks, copyrights, patents, licensing

trade channels, inventory management, logistics




How to use the Guide and a description of components

Faculty & Contributors
Profiles of authors and guest entrepreneurs

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