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Entrepreneurship the business plan, forms of business ownership, funding
Product Development product concept, ideation, prototypes, commercialization
Life Cycle: Product market positioning, branding, line extensions Business introduction, growth, maturity of business
Sourcing Materials charateristics, purchasing requirements, full-package purchases
Production mass production and mass customization, outsourcing, fair labor practices
Intellectual Property trademarks, copyrights, patents, licensing
Distribution trade channels, inventory management, logistics
Overview How to use the Guide and a description of components
Faculty & Contributors Profiles of authors and guest entrepreneurs
Comments Send us your thoughts
