free shockwave download

 

 



Copyright 2006 Cornell University,
All rights reserved.

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Entrepreneurship
the business plan, forms of business ownership, funding

Product Development
product concept, ideation, prototypes, commercialization

Life Cycle:
Product market positioning, branding, line extensions
Business introduction, growth, maturity of business

 

 

Sourcing Materials
charateristics, purchasing requirements, full-package purchases

Production
mass production and mass customization, outsourcing, fair labor practices

Intellectual Property
trademarks, copyrights, patents, licensing

Distribution
trade channels, inventory management, logistics

 

 

 

Overview
How to use the Guide and a description of components

Faculty & Contributors
Profiles of authors and guest entrepreneurs

Comments
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