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Copyright 2006
Cornell University.
All rights reserved.


Fitting the Product into Apparel Industry Categories

Childrenswear has 315212 as its NAICS code

The first step in developing your product concept and business plan is to learn about the industry in which you will sell your product. Every industry is organized differently, based on products, customers, distribution channels, or competitors.

To understand the organization of the apparel industry, you will
  • identify products and businesses that are competitors
  • learn about trade shows and other sourcing and distribution methods used in the apparel industry
  • consider selling your product, or positioning it, through an related industry.

We will discuss four organizing concepts to the apparel industry in this section:

  • product type
  • size
  • price
  • brand name.





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