Cutting Edge Apparel Business Guide logo Cutting Edge Apparel Business Guide logo

Copyright 2006
Cornell University.
All rights reserved.


Product Development Stages

Product Maintenance and Extension

The product development process is not finished with product commercialization. A product's expected life cycle should be planned for from product launch to the last sale. Product maintenance and extension, including branding, are discussed in the next module, Product and Business Life Cycles.

Explore development with an Interactive Activity




Top of pagetop arrow