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Copyright 2006
Cornell University.
All rights reserved.



One-of-a-kind designs can define an entrepreneur's business.

An entrepreneur to me just means someone who thinks out of the box and they're on a different beam. 1 + 1 doesn't equal 2. 1 + 1 equals 5 to them somehow."
- Michael Crooke, Patagonia

You have an idea for a product.

You think it is unique, exciting, and not available on the market.

You think others will buy it.


Now, how do you take it from being an idea to something you can sell for a profit in the marketplace?

You may have followed this thought process or one similar to it as you explored your options for entrepreneurship or small business ownership. Most of the lessons in these Cutting Edge modules are directed toward answering this question for apparel and sewn products.




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