My research lies at the intersection of industrial
organization (IO) and marketing, resulting in a
research program I characterize as the Economics
of Advertising and Information. Under the
umbrella of this program, I focus on two
interrelated areas in order to understand (1) the
effects of advertising and its content and
(2) the impact of information and information
framing on decision-making. Since joining
Cornell University and starting to collaborate with
colleagues in the Dyson School, I have developed a
particular interest in the topics of generic
(non-branded) advertising and advertising as a
public good. As a result, I have applied my
interests in IO and advertising-related topics to
food marketing and labeling issues.
PUBLISHED AND FORTHCOMING PAPERS
Pull-You: Comparative Advertising in the OTC
with Simon Anderson, Federico Ciliberto, and Regis Renault.
2016. Forthcoming, The RAND Journal of Economics.
Responsible Labels: What Motivates Consumers to
Pay a Premium?” with L. Chiu, M.Gómez, and
H. M. Kaiser. 2016. Forthcoming, Applied
“Personalized Pricing and Price Fairness” with
T. Richards and N. Streletskaya. 2016.
Journal of Industrial Organization,
Ads and Online Shopping" with Thales Teixeira
and Kenneth C. Wilbur.
2015. Marketing Science.
John D.C. Little
for Marketing Science press campaign
Findings cited in Empirical Generalizations
of Marketing Impact, 2nd Edition,
ed. By Mike Hanssens, Cambridge, MA:
Marketing Science Institute, 2015.
Information Signals and Endogenous Preferences
for Labeled Attributes” with Nadia Streletskaya and Harry
Kaiser. 2015, Forthcoming, Journal of Agricultural and
to Generic Advertising due to Self-Interested Inequity
with T. Richards,
B. Rickard, and H. Kaiser. 2015.
European Review of Agricultural Economics,
of Positive and Negative Information on Food Demand"
with Nadia Streletskaya
and Harry Kaiser. 2015. Forthcoming, Canadian Journal of
Advertising Content Matter? Impacts of Healthy
Eating and Anti-Obesity Advertising on
Willingness-to-Pay by Consumer Body Mass Index”
Wang and H.M. Kaiser.
Forthcoming, Agricultural and
Resource Economics Review.
“Menu-Labeling Formats and
Their Impact on Dietary
with Nadia Streletskaya,
Forthcoming, Agribusiness: An
Content of Advertising: Empirical Evidence from the
OTC Analgesics Industry”
with Simon P.
Anderson and Federico Ciliberto , International
Journal of Industrial Organization, Volume 31,
Issue 5, September 2013, Pages 355–367.
“Economic and nutritional
implications from changes in U.S. agricultural
promotion efforts.” 2013. with S. Ho and B.
Journal of Agricultural and Applied Economics
Response to “Contains” and “Free
of” Labeling: Evidence
from Lab Experiments" with Harry Kaiser, Nadia
Streletskaya, and Bradley Rickard. 2013.
Perspectives and Policy.
and Health Effects of Fruit and Vegetable
Advertising: Evidence from Lab Experiments”
with Brad Rickard, Harry
Kaiser, Abigail Okrent and Tim Richards. 2012. Food Policy.
Response to Commodity-Specific and Broad-Based
Promotion Programs for Fruits and Vegetables”
with B. Rickard, H. Kaiser and T. Richards. 2011. American Journal of Agricultural Economics.
PAPERS UNDER REVIEW AND WORKING PAPERS
Comparative Advertising an Active Ingredient in
the Market for Pain Relief?” , Revise and Resubmit, Journal of
Economics & Management Strategy.
Obfuscation and Price Fairness", with W.
Allender and T. Richards, resubmitted.
"Saving “For Your Baby”:
Framing and Priming in Print-at-Home Coupons”,
with M. McGranaghan and K. Wilbur, submitted.
McGranaghan, J. Liaukonyte, and K. Wilbur
“Anchor Effects and Reference Dependent Utility
in Consumer Couponing: Evidence from Field
WORK IN PROGRESS
“Watching People Watch TV” with Matt McGranaghan,
Ken Wilbur and Thales Teixeira.
“SAVE vs OFF: Promotional Offer Framings in
Coupons” with Matt McGranaghan and
“Are Bundles Substitutes or Complements for
Unbundled Promotional Offers?” with Matt
McGranaghan and Ken Wilbur
“Herding Behavior: Evidence from a Quasi-Field
Experiment” with Nadia Streletskaya
“Exogenous Shocks and Demand for Pain Relievers”
with Simon P. Anderson and Federico Ciliberto
Sheening Theory of Advertising” with Simon
Anderson and Federico Ciliberto
“Competitive Advertising Spillovers” with Thales
Teixeira and Kenneth Wilbur
“Advertising Spillovers: From Branded to
Generic” with Jonathan Williams
Industrial Organization for Practitioners Seminar
to Industrial Organization: Economic Tools of
Analysis for the Study of CARICOM Competition Law”.
2010. with Kristen Cooper.