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Kotler, P. (1997). Marketing management: Analysis, planning, implementation, and control (9th ed). Upper Saddle River, NJ: Prentice Hall. Olins, W. (1995). The new guide to identity. Aldershot, Hampshire, England: Gower. Ries, A. & Ries, L. (1998). 22 immutable laws of branding. New York: HarperCollins. Sproles, G.B. (1979). Fashion: Consumer behavior toward dress. Minneapolis: Burgess. Zimmerer, T. W. & Scarborough, N. M. (1996). Entrepreneurship and new venture formation. Upper Saddle River, NJ: Prentice Hall.
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